As the owner of an aesthetic clinic, you have a lot on your plate. After attending to your client and supervising your staff, there is limited time left. Ensure business success by investing a considerable amount of time in improving and promoting your professional skin care products and services to attract more clients.
Here are four ways to help boost awareness of your clinic and keep people coming to you for their cosmetic and skin care needs.
Prioritize your client’s needs.
Start by doing an excellent job of looking after the needs of your current clients. Make them feel special, offer loyalty programs, and always go the extra mile. Remember, satisfied clients tend to recommend products and services to their family and friends. Word-of-mouth marketing remains one of the best and most trustworthy forms of advertising. You must focus on making your regular clients happy first so you can reap the reward of retaining clients and attracting new customers.
Use top-quality skin care products.
Promote your clinic by informing your clients about the skin care products you use. Generally, choose one that can:
- Protect the skin
- Rejuvenate and hydrate the skin
- Improve skin radiance
- Rebuild the skin
- Restructure and regenerate the skin
- Give an instant glow
Opt for advanced skin care products from world-class names in beauty solutions and skin support. These include acne, anti-aging, and skin rejuvenation treatments.
Offer the most popular cosmetic treatments.
As more and more people suffer from acne scars, fine lines, age spots, and other skin issues, cosmetic treatments are in-demand today. Take advantage of this high demand by offering some of the most sought-after treatments to enhance the skin’s texture and appearance. Here are some of them:
Laser skin resurfacing
Laser skin resurfacing treats uneven skin tone, scars, age spots, and wrinkles using short, pulsating beams of light. As it heats up the deeper layers, the skin’s outer layer is shed. This will then trigger collagen products, which help the skin firmer and smoother.
An ablative laser aims for deep scars and wrinkles, while a non-ablative laser targets early signs of aging. Ablative laser yields faster results but has a longer recovery period. On the other hand, a non-ablative laser has a shorter recovery time and minimized discomfort.
Invest in high-quality medical devices for skin resurfacing, such as the Venus Viva. This non-invasive equipment corrects signs of skin damage and enhances the appearance of deep wrinkles, enlarged pores, marks, scars, and other textural irregularities.
Made from botulism, Botox injections help minimize the appearance of wrinkles and lines. For instance, the Neuronox injection smoothens frown lines, forehead lines, and crow’s feet lines. The number of injections needed depends on how severe the wrinkles are. The procedure usually takes about 15 minutes, but the results may last for up to six months depending on different factors, especially the patient’s metabolism.
Fillers are injected into the skin to plump up or even out cheeks, nasolabial folds, and lips. It is also used to soften deep folds, creases, and wrinkles. Dermal fillers like Restylane generally yield immediate results. Most fillers’ active ingredient is hyaluronic acid, a naturally occurring substance that can restore the volume of the skin.
Laser hair removal
With the latest advancements in aesthetic medicine, most equipment for laser hair removal, like the Primelase hair removal platform, work for all skin types. The efficacy and safety of these equipment are also proven. Results are visible even with just one session. Moreover, they are specially designed for use in busy dermatology clinics since they can work without breaks.
With many people searching for products and services online, including beauty solutions, now is the time to create an excellent online presence. And when people find your clinic online, they must see examples of your work. Post the best ones on your social media accounts and website. You can also ask your clients to write reviews of your offerings and even post their “before and after” photos.
Moreover, you can advertise on social media. For instance, you can target your ads to a specific age bracket, location, interest, and gender through Facebook advertising. With targeted ads, you can easily attract new followers that can turn into loyal clients.
Use these simple techniques to ensure that you attract new clients. Make your existing clients happy, so they’ll help you advertise your business. Invest in the best skin care products and partner with reputable medical equipment suppliers in the UAE. Lastly, reap the benefits of online advertising.
Elias Chabtini is the Founder and CEO of Medica Group, a leader in providing complete beauty solutions for medical aesthetic clinics, dentists and beauty aesthetic centers, setting high standards and providing high-quality products. Chabtini is renowned for his international leadership and expertise in non-invasive cosmetic surgery, and his 20 years of experience and consumer-centered practices have placed him as one of the 100 Inspiring Leaders in the Middle East by ArabianBusiness.com.