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Hey Everyone!

A good lipstick is a mood enhancer! <3 It instantly makes you feel more confident, beautiful and empowered! Isn’t it? Well, its time to brace yourself, because the festive season is here. Now you have another excuse to buy your favorite lipsticks. 😉

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Sugar is back with a bang with their new range of matte lipsticks called “Plush Hour Matte Lipsticks” !!! This range has 6 stunning shades. Yaas you heard it right!!! Now, can I have a round of applause, please? 😀 😀

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SUGAR Cosmetics Plush Hour Matte Lipsticks -Review And Swatches

I am super excited! So, let’s get into the review fast!!!!!

What does company claim

Dream of the day when your lipstick feels good, looks good and stays on your lips and not on your coffee cup? Lipstick lovers rejoice, because the SUGAR Plush Hour Matte Lipstick is here to deliver killer matte looks with non-negotiable comfort. No more shying away from matte lipsticks for fear of dry, cracked lips – but hey, don’t take our word for it! Place your bets on a set of 6 alluring shades and you’ll know you’re winning with the first swipe.

The SUGAR Plush Hour Matte Lipstick not only boasts of intense pigmentation, but also has a velvety texture that lasts long enough to make both your lips and your eyes pop in wonder! Flaunt it all day without feeling the need to reapply. The hardest part about wearing this dream matte lipstick? Choosing which shade to wear!

How to Apply: Holding the lipstick straight, start from one corner of the lower lip and smoothly glide towards the other corner. For the upper lip, outline your Cupid’s bow and fill in the color from one corner of your lip to the other. Pro-tip: Skip the liner, blotting paper, and lip balm – these lipsticks are better off on their own.

Benefits: The SUGAR Plush Hour Matte Lipstick has a soft, premium finish that goes on beautifully to give an intense, opaque look. This paraben-free formula stays on all day long with zero feathering or fade – no matter how many coffees or cocktails you down.

Additional Details:  The SUGAR Plush Hour Matte Lipstick is available in 6 irresistible shades to choose from, viz. Cherry JaneTeaker BellMinnie MauvePowerbuff GirlsBerry Boopand Little Bo Peach. Oh just get them all, we won’t judge! This product is dermatologically tested & approved and 100% safe for your skin.

List of Ingredient: Isododecane, Octyldodecanol, CI 45410,Polyethylene, Hydrogenated Polydecene, CI 15850, Microcrystalline Wax, CI 77019,Caprylic/Capric Triglyceride, CI 77742, Hydrogenated Polycyclopentadiene, Trimethylsiloxysilate, Isononyl Isononanoate, Polysilicone-11, CI 77891, Mineral Oil, Disteardimonium Hectorite, Lecithin, CI 77499, Propylene Carbonate, Diethylhexyl Syringylidene Malonate, Ascorbyl Palmitate, Butylated hydroxytoluene, Tocopherol, Laureth-12, Styrene Butadiene Copolymer, Citric Acid, CI 77492.

Price: Rs.499/- for 3.9g

SHELF LIFE: 30 Months

Buy it here: Sugar Cosmetics

My Experience with SUGAR Plush Hour Matte Lipsticks


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The SUGAR Plush Hour Matte Lipsticks come in a beautiful glossy plus matte finished outer carton. The color of the outer carton has now changed from their usual colors Red & black to blue & black! Further, the outer carton carries all the necessary details regarding the product i.e. lipstick shade, DOM, shelf life etc. Coming to the lipstick tube, it comes in a black, matte finished rectangular fat tube as compared to their existing It’s-A-Pout Time Vivid lipsticks. Moreover, the quantity is 3.9 gm. instead of 3.5 gm. The tube looks cute and compact. The shade name along with number is mentioned on the cap of the lipstick but sadly, there is no shade name provided at the bottom. I am sure, Sugar Cosmetics will amend this soon. Rest, the cap shuts with a click and shuts tightly.  Overall, I found the packaging yet quite sturdy and travel-friendly.


There are 6 stunning shades available in SUGAR Plush Hour Matte Lipsticks range as of now!

01 Cherry Jane
02 Teaker Bell
03 Minnie Mauve
04 Powerbuff Girls
05 Berry Boop
06 Little Bo Peach

Let’s take a closer look!

01 Cherry Jane

A classic, true red never goes out of style. SUGAR PLUSH HOUR MATTE LIPSTICK in Cherry Jane is such a rich cool toned red! Definitely not for the faint of heart. If you want to grab all the attention then this one is just for you! Moreover, it will pop like crazy on every skin tone! Another beautiful red from Sugar!

02 Teaker Bell

SUGAR PLUSH HOUR MATTE LIPSTICK in Teaker Bell is a beautiful brown burgundy shade. Definitely one of those shades that make you stand out from the crowd. It instantly brightens up the face and puts all eyes on those lips! A perfect lipstick whatever your skin tone is!

03 Minnie Mauve

SUGAR PLUSH HOUR MATTE LIPSTICK in Minnie Mauve is such a beautiful rose mauve shade, a perfect nude shade that provides a natural look, making it wearable for any occasion. It adds the perfect girly pink shade to your lips, making your pout look even fuller. Since it has a soft rosy undertone thus it will pop against medium or tan complexions beautifully. A perfect daily wear shade for all!

04 Powerbuff Girls

SUGAR PLUSH HOUR MATTE LIPSTICK in Powerbuff Girls This is a muted reddish brown shade! Such a gorgeous and super classy shade! This one is my super favorites among all! It is so an everyday wearable color which can be worn with a simple everyday casual look or with heavy eyes! Definitely, a shade that will look incredible on every skin tone!

05 Berry Boop

SUGAR PLUSH HOUR MATTE LIPSTICK in Berry Boop is a very intense and deep berry shade! it’s such a statement shade, trust me everyone will be looking at you! This will look great against deeper skin tones as well. Beautiful shade for fall and can be worn day or night!.

06 Little Bo Peach

SUGAR PLUSH HOUR MATTE LIPSTICK in Little Bo Peach is a very beautiful, soft peach shade which is one of the most flattering lipsticks! Perfect for an everyday look. If you are looking for a nude peach lipstick than trust me, this will be your best choice. Extremely versatile and beautiful shade.Though I am in love with all the shades yet this one is my second most favorite shade from this range. Indeed, a universally flattering shade!

Formula, Texture, and Pigmentation


These lipstick have slightly dry formula as compare to their matte as hell lip Crayon lipsticks. The formula does not bleed outside the lip line. Texture wise, these lipsticks remind me very much of Mac’s ruby woo matte lipstick! These have more or less the same velvety texture. Even though they look a little stiff and dry, but glide on smoothly. Formula-wise, these babies can be a little drying but are not quite as drying as other ultra matte lipsticks. These lipsticks have No fragrance at all! Sensitive noses…there you go!!! Since these are super matte lipsticks hence the formula might accentuate any flakiness on your lips thus only exfoliating your lips is the key when wearing these. I say it’s almost a necessity before applying any matte lipsticks. Coming to the pigmentation, these are highly pigmented lipsticks. You need maximum 2 swipes to get full opaque lips. It is suggested not to layer it up much else you will end up with a patchy and uneven look.

Staying power:

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These lipsticks stay on my lips for is 7 to 8 hours easily, survive snacks and light to heavy meals! The color looks bit faded but overall the lipstick looks still intact! Pretty impressive! These also stay comfortable throughout wear time. These transfer a little bit initially but do not smudge or feather at all! Yay!

Pros of SUGAR Plush Hour Matte Lipsticks

  • Attractive and compact packaging.
  • All the shades are quite stunning!
  • Plush mattes.
  • Comfortable texture.
  • No feathering or bleeding.
  • Rich & intense pigmentation.
  • Velvety Texture.
  • Superb lasting power.
  • No fragrance.
  • Affordable price.
  • More Quantity.
  • Value for money.
  • Dermatologically tested & approved and 100% safe for your skin.
  • Travel-friendly.

Cons of SUGAR Plush Hour Matte Lipsticks

  • The dark shades are highly staining on the lips.

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MAB Recommendation:

Overall, I absolutely love this range! All the shades are stunning enough to lift up your look and mood instantly! Pleasant velvety texture and a perfect matte formula that feels very comfortable on the lips! These SUGAR Plush Hour Matte Lipsticks actually live up to their names of being Plush matte lipsticks! The best part is, each shade is flattering across all skin tones!! Besides these last pretty well without a smudging no matter what you eat or drink. If you are into matte lipsticks like me, then these are the best!!!!!!! <3 <3

Oh, I honestly can’t get enough of these!!

Highly recommended!!!!

<3 <3 <3 <3

MAB Rating: 4.9/5


Do you want to know the secret of my glowing skin? 😉 Read more here GET THE FESTIVE GLOW WITH BIOTIQUE SKINCARE REGIMEN

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**Product sent by brand PR. However my review is honest and unbiased.


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